The Kev Blog

“Proclaiming the web “just as important as TV” for kids, Disney CEO Robert Iger urged fellow executives on Wednesday to join the digital revolution–or hire people who can.

“Hire new people,” Iger declared to nervous laughter during a morning keynote at the McGraw-Hill Media Summit in New York.

Iger also impelled media companies and marketers to shed their protectionist stances on new and emerging technologies. “Most classic brand managers look at technology with a deep-rooted aversion,” Iger said.

“Technology is good,” he said, explaining how it allows brands to distribute more broadly, and to be more relevant in the marketplace. “You have to keep the consumer in mind and use technology to do that.”

Beyond corporate strategy, Iger took time on Wednesday to regale the audience of new- and old-media types with his personal adventures in online media.

He admitted to having a Facebook page, but only two friends in the hot social network.

“It’s important for executives to experience all of this,” Iger said, referring to the myriad new platforms available to media companies, marketers, and consumers, from video-sharing sites and mobile services to social networks and virtual worlds.”

Via MediaPost,  Marc Andreessen